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ShopApni โ€” Co-Founder Proposal
Co-Founder Proposal ยท Confidential 2025

Everyone Grows. Everyone Eats.

A circular community farming platform connecting urban contributors, rural soil guardians, and a live produce marketplace โ€” powered by FarmCoins.

5L+
Litres A2 milk sold
32
Farms leased
2016
Since, Chandigarh
๐ŸŒ Launched 2016 ยท Chandigarh
The Platform Is Live
Built & Shipped โ€”
Not a Deck Promise
Full-stack platform live on WooCommerce
Guardian Dashboard v3 with crop lifecycle
Contributor Dashboard v2 with FarmCoins
Admin mobile SPA ยท iOS & Android
3 pilot regions: Chandigarh, Jaipur, Surat
20โ€“35%
Founder Equity Offer

A decade of building
on the ground

ShopApni began in Chandigarh as a hyperlocal food platform. Ten years of iteration, community building, and ground-level trust have produced a working model ready to scale.

๐Ÿฅ›
5L+
Litres of A2 milk sold
๐Ÿซ™
3,000
Litres of A2 ghee delivered
๐Ÿ‘ฉโ€๐Ÿณ
10
Homemakers onboarded
๐ŸŒพ
32
Farms leased for organic cultivation

One vision.
Three roots.

Purity, trust, and dignity in livelihoods โ€” across every product we bring to your table.

๐Ÿฅ›
A2 Milk & Products
Ethical dairy from desi cows, healthier families, dignified income for cow rearers. 5 lakh litres of trust delivered.
๐Ÿซ™
Home-made Products
Empowering homemakers with chemical-free pickles, hair oils, and artisan products. Authenticity you can taste.
๐ŸŒฑ
Community Farming
Transparent, hyperlocal organic farming. Contributors subscribe; Guardians grow; FarmCoins circulate. The circle closes.

How community
farming works

Guardians earn stable lease income by growing organic produce on 500 sq ft mini-plots. Contributors track their crop live and choose delivery or the pool marketplace.

๐Ÿก
Guardian Registers
Logs land area & region. FarmNos generated automatically.
๐Ÿฅฆ
Contributor Subscribes
Picks vegetables by region; farm slot assigned instantly.
๐ŸŒฟ
Guardian Grows
Updates harvest status: Sowing โ†’ Growing โ†’ Ready.
๐Ÿ“ฆ
Harvest Decision
Contributor accepts delivery or pools at custom price.
๐Ÿช™
FarmCoins Earned
Coins credited on pooled sales, redeemable for other produce.
๐Ÿช™
The FarmCoin Economy
Contributors earn FarmCoins when pooled produce sells โ†’ coins redeem for other vegetables in the pool โ†’ the circle closes. Guardians earn steady lease income, free from mandi price fluctuations. Authenticity is decentralised: each Contributor verifies their own produce directly.

Join us as a
founding partner

The platform is built and live. We need a co-founder to scale it โ€” city by city, farm by farm. Three flexible partnership structures to match your commitment level.

OFFER 01
Active
Founder
Investment
โ‚น5L
Equity Stake
50%
Ops Contribution
โ‚น2.5L
Role
Fully Active
Discuss This Offer โ†’
OFFER 03
Inactive
Founder
Investment
โ‚น5L
Equity Stake
89%
Ops Contribution
โ‚น50K
Role
Full IP Rights
Discuss This Offer โ†’

No build-from-scratch
risk.

๐Ÿ’ป
Fully Working Product
Complete codebase, full platform demo, and technical IP handed over jointly. Live in 3 cities today.
๐Ÿ™๏ธ
3 Active Pilot Regions
Early guardian & contributor cohorts live in Chandigarh, Jaipur, and Surat with real transactions.
๐Ÿ“ฑ
Admin Mobile App
Full SPA accessible on iOS, Android, and web. Manage farms, deliveries, and cancellations on the go.
๐ŸŒฟ
Carbon Credit Pathway
Organic composting and mulching interventions already coded into the platform for future credit generation.
๐Ÿค
Shared Mission
Rebuild the food system from the ground up โ€” connecting rural soil guardians with urban contributors at scale.
๐Ÿ“Š
Series A Pre-work
Platform metrics, guardian network, and pilot data ready to underpin a Series A raise from Q1 2026.

From pilot
to platform.

Three clear phases to scale from 3 cities to 10, and from hundreds of contributors to thousands.

Q3 2025
Pilot Solidify
50 active contributors per city
20 soil guardians onboarded
Pool marketplace live with WooCommerce
FarmCoin beta redemptions
Q1 2026
City Scale
3 cities ร— 300 contributors
Guardian native mobile app
Institutional B2B pilot (1 corporate canteen)
Series A pre-work begins
Q3 2026
Platform Expansion
10 cities, 2,000+ contributors
Carbon credit programme launch
WhatsApp bot for guardian updates
Co-op model for guardian collectives

India's agri-tech
moment is now.

$24B
India organic food market by 2025
65%
Indians willing to pay premium for organic
580M
Smallholder farmers needing stable income
โ‚น2L+
Annual subscription revenue per active contributor
TAM
$4.2B
SAM
$420M
SOM
$18M

SOM = 3 cities ร— 5,000 contributors ร— โ‚น24,000/yr avg subscription revenue.

The platform is built.
The model is proven.

We need a co-founder to scale it โ€” city by city, farm by farm. Integrating rural with urban, ancient practices with modern technology. Purity, authenticity, and dignity in livelihoods.

Our Journey Since 2016

  • 5 lakh litres of A2 milk sold
  • 3,000 litres of A2 ghee delivered
  • 10 homemakers onboarded (pickles, hair oils, chemical-free products)
  • 32 farms leased for organic cultivation

Currently building a new decentralised model for scale and sustainability.

Three Verticals, One Vision

๐Ÿฅ› A2 Milk & Products

Ethical dairy, healthier families, dignified income for cow rearers.

๐Ÿซ™ Home-made Products

Empowering homemakers, chemical-free authenticity, strengthening local economy.

๐ŸŒฑ Community Farming

Transparent, hyperlocal organic farming with contributors & soil guardians.

Community Farming Model

Soil Guardian onboarding โ†’ Contributor subscription โ†’ Dashboards โ†’ Harvest โ†’ Dynamic Marketplace โ†’ FarmCoins

Impact: steady farmer income, consumer authenticity, carbon-credit eligible practices.

Your Role as Co-Founder

๐Ÿค Offer 1: Active Founder

โ‚น5 lakh investment
50% stake
โ‚น2.5 lakh in operations
Founder fully active

โšช Offer 2: Semi-Active Founder

โ‚น5 lakh investment
66% stake
โ‚น1.5 lakh in operations
Founder partially active

๐Ÿ”‘ Offer 3: Inactive Founder

โ‚น5 lakh investment
89% stake
โ‚น50,000 in operations
Founder inactive, full rights of app & website

Join Us in Building a Sustainable Future

Integrating rural with urban, ancient practices with modern technology.
Goal: Purity, authenticity, and dignity in livelihoods.

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