Indeed the curdling of milk is quite disappointing as it can sometimes disrupt the routine of the day. Nobody, neither the milkman nor the consumer wants that to happen, as it causes loss of both, money as well as time.

Milk curdling usually happens when protein molecules start attracting each other due to drop in ph level of milk which turns milk acidic. The process is even faster at warmer temperature.

In order to avoid curdling of milk and increase it’s shelf life large dairy companies take various measures like pasteurization and adding chemical preservatives. These processes provide extra duration for milk to sustain and remain sellable and consumable (?). Else milk would curdle within 3-4 hours of milking.

Now coming to the point, despite the heart wrenching experience of milk curdling there is also a positive side of the same. Curdled milk is the self evidence of milk being free of chemical preservatives. Yes, the good news is your milkman has supplied you raw, fresh and chemical free milk.

When there is dilemma of choosing between quality or service, ShopApni will always choose “quality”. That is the promise !

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